The Indian Beauty Blog: Comprehensive Guide to Top Bloggers and Popular Beauty Product Reviews

Last updated on March 5, 2024

Dive into this comprehensive guide because it unveils the top Indian beauty bloggers and offers insightful reviews of popular beauty products.

Key takeaways:

  • Anshita Juneja’s comprehensive product reviews and relatability
  • Ankita Srivastava’s in-depth product reviews and engagement with followers
  • Kritika Khurana’s bohemian style and diverse content offerings
  • Aashna Shroff’s visual aesthetics and comprehensive beauty content
  • Aakriti Rana’s versatile approach to beauty and engaging visuals

Table of Contents

Top Beauty Bloggers in India

top beauty bloggers in india

India’s beauty blogging scene is vibrant and diverse, with a plethora of influencers sharing their unique insights and styles. At the forefront, Anshita Juneja combines her knowledge of beauty with practical tips on her blog, while Ankita Srivastava showcases comprehensive product reviews, punctuated with her personal experiences.

Kritika Khurana takes it a step further, infusing fashion with beauty, and her content often reflects the latest trends. Aashna Shroff’s platform is a testament to her versatility, featuring a mix of luxury and drugstore products. Finally, Aakriti Rana engages her audience with her dynamic representation of beauty hybrids, offering beauty advice alongside digital content creation tips.

Each of these bloggers brings their distinct voice to the table, making the Indian beauty blogosphere an exciting and informative space for enthusiasts.

Anshita Juneja

anshita juneja

Anshita Juneja is a powerhouse of creativity and insight in the Indian beauty blogosphere. She launched her blog, “Vanity No Apologies,” as a platform to share her take on beauty, makeup, and skincare with a keen eye for detail and an infectious enthusiasm that resonates with her audience.

Her blog stands out for its comprehensive product reviews that steer clear of jargon and get straight to the point—whether a product is worth investing in or not.

Juneja’s makeup tutorials are particularly popular, tailored to Indian skin tones and styles. She skillfully demonstrates looks that range from everyday natural to high-glamour, ensuring there’s something for every occasion.

Moreover, she is regularly updating content with the latest trends and personal recommendations, making her blog a one-stop-shop for anyone passionate about beauty.

Juneja’s relatability comes from her approach to beauty as inclusive and accessible, making her insights highly valued by a diverse set of followers.

Through her work, she has established herself as a go-to influencer for those seeking authentic and actionable beauty advice.

Ankita Srivastava

Ankita Srivastava, the creative force behind “Corallista,” has established herself as a trusted voice in the Indian beauty blogosphere. Her content brims with in-depth product reviews, makeup tutorials, and beauty tips. Her approach to makeup as a means of self-expression resonates with her vast audience.

She is particularly known for her:

  • Detailed video tutorials that guide viewers through various makeup looks, from everyday styles to festive and bridal themes.
  • Honest and thorough reviews that cover a wide range of products including affordable drugstore picks and high-end luxuries.
  • Tips on skincare routines, highlighting how to maintain a radiant complexion specific to Indian skin types and concerns.
  • Personal insights into her journey with beauty and fashion, offering a glimpse into the lifestyle of a beauty aficionado.

Ankita’s engagement with her followers extends beyond her blog to social media platforms where she frequently interacts with her audience, giving personalized beauty advice and responding to makeup queries. Through her expert recommendations and genuine passion for cosmetics, she has garnered a loyal following eager to learn and be inspired by her beauty philosophy.

Kritika Khurana

Kritika Khurana, also known as That Boho Girl, has made a significant impact in the Indian beauty and fashion blogosphere. Her distinctive style is a blend of bohemian and Indian aesthetics, which resonates with a large audience.

She regularly updates her followers with:

  • Fashion inspiration that emphasizes comfort without compromising on style.
  • Beauty routines that cater to a range of skin types, emphasizing natural, cruelty-free products.
  • Travel diaries that showcase beauty and fashion choices in different cultures and climates.
  • DIY projects that encourage her audience to personalize their fashion and beauty experiences.
  • Regular engagement with her audience through Q&A sessions, giving personalized tips and advice.

Kritika’s approachable demeanor and consistent content creation have made her not just a blogger but a trusted influencer in the Indian beauty community.

Aashna Shroff

Aashna Shroff, a celebrated name in the beauty blogosphere, is the founder of “The Snob Journal,” a platform that mirrors her impeccable taste in fashion and beauty. Venturing beyond just beauty, she extends her influence to lifestyle and travel, captivating a wide audience.

Her visual aesthetics set her apart, showcasing not only makeup looks but also the intricacies of skincare. Her content, often embedded with personal experiences, makes her relatable to her followers.

Among her notable works are:

  • Comprehensive skincare routines for different skin types.
  • Makeup tutorials focusing on both everyday looks and special occasions.
  • Honest and thorough reviews of new beauty products on the market.
  • Tips on maintaining a minimalist yet effective beauty regimen.

Shroff’s engagement with leading beauty brands affords her followers sneak peeks at the latest trends and products before they hit the mainstream. Through her social media channels, her audience enjoys real-time interactions, gaining insights into the beauty world from a trusted source.

Aakriti Rana

Aakriti Rana stands out with her versatile approach to beauty, often incorporating fashion and lifestyle elements into her content. Her degree in Graphic Design is reflected in her meticulously curated Instagram feed, where vibrant visuals meet detailed captions.

Aakriti offers readers:

  • Diverse content covering makeup looks, clothing hauls, and accessory choices.
  • High-quality visuals that demonstrate product application and results.
  • Insightful tips on seamlessly blending fashion with makeup.
  • Interactive stories and posts that keep her audience engaged and informed.
  • Accessibility through various social media formats, including blogs, YouTube, and Instagram.

Her enthusiastic demeanor and comprehensive reviews make her a go-to influencer for those seeking practical yet trendy beauty advice.

Makeup & Beauty

Diving right into the glamorous world of makeup and beauty, it’s essential to stay informed about the diverse palette of products available. With detailed product reviews, you gain insight into what works and what doesn’t, bypassing the trial and error to save both time and money.

Makeup tutorials step in as your personal beauty guide, offering step-by-step instructions to master anything from a smokey eye to the perfect contour, catering to both novices and pros.

Meanwhile, beauty subscription boxes emerge as a monthly surprise, enabling a discovery of new favorites and essentials without the overwhelm of choice.

Whether it’s a hot pink lipstick or a subtle nude palette, these tools are here to elevate your beauty ritual, ensuring that you’re empowered to create a look that is as unique and dynamic as you are.

Product Reviews

Delving into product reviews offers readers a comprehensive look at the latest cosmetic and skincare items hitting the market. Through detailed tests and comparisons, these critiques serve as an invaluable guide for anyone looking to make informed purchases.

Factors such as a product’s effectiveness, ingredient list, suitability for different skin types, and value for money are rigorously analyzed. Moreover, swatches and photographic evidence give a visual affirmation of the product’s actual performance versus advertising claims.

Whether it’s a budget-friendly eyeliner or a luxury moisturizer, a trustworthy review can help prevent buyer’s remorse and contribute to a smarter, tailor-made beauty regimen.

Makeup Tutorials

Diving into makeup tutorials offers a dynamic visual guide, catering to beginners and experts alike. Step-by-step instructions clarify the application of products, ensuring techniques are not only understood but easily replicated. Tips for flawless foundation application, the art of contouring, and achieving the perfect smokey eye are frequently covered.

Furthermore, these tutorials often encompass seasonal looks, integrating the latest color palettes and styles most suited to particular times of the year. They serve as a practical resource for occasion-specific makeup, from everyday office wear to bridal and festive looks.

For those eager to experiment, tutorials on creative makeup provide a platform to explore bold colors and innovative styles. The inclusion of product recommendations also assists viewers in identifying which items to consider adding to their beauty arsenal.

Through these engaging and informative sessions, viewers gain the confidence to enhance their makeup skills and develop their unique aesthetic.

Beauty Subscription Boxes

Exploring beauty subscription boxes offers a convenient and exciting way to discover new products and enhance your beauty routine.

These monthly or quarterly curated packages bring together various cosmetics and skincare items, allowing you to test trending brands and formulations before fully committing to full-size purchases.

With options catering to diverse needs and preferences, you can tailor your subscription to match your skin type, beauty concerns, or makeup preferences.

Additionally, these boxes often present significant savings over individual retail prices and include detailed product information, making them both educational and cost-effective.

Plus, the element of surprise with each delivery adds an element of fun, transforming routine skincare and makeup regimes into a delightful experience.

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